Best Practices for Implementing SMS Gateway Services in Your Business Operations
A shortcode is a 5- or 6-digit phone number used by enterprises and political parties to send text messages at scale. People opt into SMS marketing programs by texting a word or phrase known as a "keyword" to a short code. These brief codes are meant to be shorter than normal phone numbers to make the opt-in process easier. In addition to using the SMS API service, political parties use shortcodes to enjoy a wider reach and ensure efficient communication with the public.